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Digital
Marketing
entrepreneur.

8+ years building growth engines — not just running campaigns. ABM, SEO, AI-powered automation, and data-driven strategy across 6 countries and 50+ brands.

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Lead Generation ABM SEO & CRO AI Automation HubSpot Workflows Product Marketing
Haaziq Fhuazi
50+
Brands Worked With
8+
Years Experience
8+
Years Experience
50+
Brands Worked With
6+
Countries — LK · IN · AE · AU · NZ · US
20%
Avg. Lead Qualification Rate
Haaziq Fhuazi Haaziq Fhuazi
✦ About Me
The person behind the pipeline

Accountant turned marketer. Still obsessed with numbers.

Started in audit at PwC and Islamic banking at Amana, then pivoted hard into digital marketing. The finance brain never left — it just gets put to better use building funnels, reading conversion data, and crafting ABM strategies that actually close deals.

T-shaped by design — and yes, a proud jack of all trades. Deep in lead gen, SEO, and product marketing. Broad across the full digital stack — including AI automation, workflow engineering, and vibe coding. The kind of marketer who can write the copy, build the funnel, read the data, and ship the automation. I've worked across Sri Lanka, the UAE, Australia, New Zealand, India, and the USA — and picked up an MBA along the way.

"Ko te whakaaro tonu te katoa!" — Not a Kiwi, but I live by their energy. Humble, adaptable, always building. Sport is my therapy.

Based in
Colombo, Sri Lanka
LinkedIn
in/haaziqfhuazi
Email
haaziq.hf@gmail.com
Phone
+94 77 526 1598
Work History

Where I've built things that matter.

Jan 2026 — Present
S5 Technology Group
Remote · Australia
Marketing Manager (Contract)
  • Lead 360° marketing operations for an Australian enterprise IT integrator and MSP specialising in cybersecurity, networking, cloud, and data centre solutions.
  • Own HubSpot CRM implementation and setup — building pipelines, lifecycle stages, lead scoring models, and automated nurture workflows from the ground up.
  • Develop and execute account-based marketing campaigns targeting mid-market and enterprise clients across government, education, utilities, and construction sectors.
  • Drive LinkedIn-led social media strategy, managing a consistent content cadence to build brand presence and generate inbound leads.
  • Design and deploy multi-touch email marketing sequences — from cold outreach and drip campaigns to re-engagement flows — built for deliverability and conversion.
  • Build and maintain marketing automation workflows that connect lead capture, CRM enrichment, sales alerts, and reporting in a single coherent system.
  • Collaborate directly with the Managing Director and sales leadership to align marketing output with pipeline targets and revenue goals.
+
Apr 2025 — Dec 2025
ProCaffe Australia
Remote · Australia
Marketing Manager & HubSpot Implementation Specialist (Contract)
  • Led end-to-end HubSpot CRM implementation — configuring contact properties, deal pipelines, lifecycle stages, and custom reporting dashboards tailored to the business.
  • Built automated marketing workflows covering lead capture, email nurture sequences, task assignments, and sales team notifications.
  • Developed and executed digital marketing strategy across email, social, and paid channels to drive brand awareness and customer acquisition.
  • Created customer segmentation frameworks to enable targeted communication across different buyer personas and product categories.
  • Produced content and campaign assets aligned to seasonal promotions, product launches, and B2B outreach initiatives.
  • Delivered training and documentation to the internal team for ongoing platform management post-implementation.
+
Apr 2024 — Apr 2025
99x
Hybrid · Colombo, LK
Senior Executive, Digital Marketing
  • Spearheaded ABM campaigns via email, LinkedIn, and Facebook — achieving 20% lead qualification rate and 2% conversion rate.
  • Managed the 99x website on Enonic — drove a 15% improvement in organic traffic through SEO optimisation.
  • Led product marketing for AI-driven products: Optimaizer AI, Product Led, and Flowyzer — GTM strategies, personas, positioning.
  • Organised high-impact events in Sri Lanka and Oslo to strengthen the sales pipeline and brand visibility.
  • Leveraged HubSpot and Brevo for lead nurturing, automation, and performance reporting.
  • Handled ticket sales for the 99x ProductXperience Summit 2025 — sold out.
+
Dec 2023 — Present
Oceans
Remote · USA
Digital Marketing Consultant
  • Strategic digital marketing and product marketing consultancy for US-based businesses.
  • GTM strategies — audience targeting, positioning, and messaging for product launches.
  • Brand visibility through SEO, data-driven campaigns, and multi-channel engagement.
+
Jan 2023 — Dec 2023
Trainocate Gulf
On-site · Dubai, UAE
Digital Marketing & SEO Specialist (Team Lead)
  • Gulf-wide SEO campaigns integrated with CRO — average 2.6% conversion rate.
  • Local SEO strategy and full social media presence overhaul.
  • Meta Ads and PPC at 3.8% conversion, focused on net-new customer acquisition.
  • Product marketing for RESET LMS — personas, messaging, and revenue growth across UAE.
+
Jul 2022 — Jun 2023
Emapta
Remote · Colombo, LK
Digital Marketing & SEO Specialist
  • SEO and CRO drove a 3.7% increase in conversion rates.
  • A/B testing and heatmapping — 30% improvement in landing page conversions.
  • 40% surge in organic traffic; 25% boost in qualified leads through SEO-driven content.
  • Technical SEO audits — 60% faster site speed, 40% lower bounce rates.
+
Mar 2022 — Sep 2022
Realize Online
Remote · Melbourne, AU
SEO Specialist
  • Organic growth and technical SEO strategy for Australian clients.
+
May 2021 — Mar 2022
NOLIMIT
On-site · Colombo, LK
Digital Marketing Executive
  • Managed digital marketing campaigns for one of Sri Lanka's leading retail brands.
+
Sep 2019 — Apr 2021
CatchMe.lk
On-site · Colombo, LK
Digital Marketing Executive
  • Growth and digital marketing for a leading Sri Lankan e-commerce platform.
+
Oct 2018 — Sep 2019
Amana Bank
On-site · Colombo, LK
Credit Assistant, Business Banking
  • Business banking credit operations at Sri Lanka's leading Islamic bank.
+
Aug 2017 — Sep 2018
PwC
On-site · Colombo, LK
Internal Audit Associate
  • Internal audit engagements at PricewaterhouseCoopers Sri Lanka — built the analytical foundation everything else runs on.
+
Consultancy Projects

Brands I've collaborated with.

Independent projects across F&B, logistics, retail, and innovation.

Thushani's
Dubai, UAE
PALS GREEN
Dubai, UAE
Branded Lanka
Sri Lanka
Marine Cargo Shipping
International
Ceylon Home
Sri Lanka
Impact Innovations
USA
Capabilities

The full stack of growth marketing.

T-shaped by design. Broad across digital marketing, deep where it counts — demand generation, SEO & CRO, AI automation, and product marketing. The tools evolve. The thinking doesn't.

01
Lead Gen & ABM
Account-Based MarketingBANT QualificationCold EmailingOutbound ProspectingLead NurturingLead ScoringCRM ManagementHubSpotSalesforce
02
SEO & CRO
Global SEO StrategyTechnical SEOKeyword ResearchA/B TestingLanding Page OptimisationConversion FunnelsSite AuditsSEMRushMS Clarity
03
AI Automation & Workflows
AI-Powered MarketingMarketing AutomationWorkflow EngineeringHubSpot WorkflowsMake / IntegromatVibe CodingPrompt EngineeringAI Content ToolsCRM Automation
04
Product Marketing
GTM StrategyPersona DevelopmentPositioningSales EnablementContent MarketingCopywritingeCommerce Optimisation
05
Analytics & Data
Google AnalyticsGoogle Search ConsolePower BIAdvanced ExcelData InterpretationHubSpot Reporting
06
Paid, Social & Creative
Meta AdsPPC / Google AdsLinkedIn AdvertisingSocial ProspectingWebinars & EventsAdobe SuiteGraphic DesignVideo Editing
Education

Built to keep learning.

Expected 2027
Master of Business Administration
Staffordshire University, UK
Expected 2027
Advanced Diploma — Accounting & Business
ACCA, UK
2022
PGD in Professional Marketing
Chartered Institute of Marketing, UK — Level 07
2021
BA Business Administration
University of Birmingham, UK
2019
Diploma in Accounting & Business
ACCA, UK
2018
Executive Diploma — Islamic Banking & Finance
First Global Academy
2017
GCE Advanced Levels
Zahira College, Colombo
2014
GCE Ordinary Levels
Alethea International School
Certifications
Advanced Google Analytics Google Analytics IQ Google My Business Fundamentals of Digital Marketing ABM — LinkedIn / HubSpot / Udemy SEO Specialization — Coursera Ads Manager 101 — TikTok Islamic Banking & Finance Diploma
Off Work

Leadership, sport, and community.

🏉
Rugby — First XV
Air Force Sports Club · SLRFA "A" Division · 2022/23
Zahira College · "A" Division Singer Schools · 2017
🏏
Cricket — First XI
99x Mercantile · MCA "G" Division · 2024/25 (Vice-captain 2025)
Amana Bank · MCA "E" Division · 2018/19
Redbull Campus Cricket — Captain 2018 & 2019
🌀
Rotaract
Rotaract Club of Colombo Mid Town
Director PR → Treasurer → Sargeant-at-Arms · 2019–Present
♟️
Chess — School Captain
Alethea International School · Captain 2013–2016
Inter-school tournaments 2005–2016
🎖️
School Leadership
Senior Prefect & Games Captain · Alethea Int. School · 2016
Scout Troop Asst. Leader · 30th Colombo Troop · 2015/16
🏀
Basketball
Alethea International School
Inter-school tournaments · 2013–2016
Let's work together

Got a project? Let's build it.

Open for marketing consulting, fractional CMO work, HubSpot implementations, and growth partnerships. Pick how you'd like to connect.

📞
Call Me
+94 77 526 1598
Available during business hours
 💬
WhatsApp Me
wa.link/4russu
Fastest way to reach me